Furniture Store Website
Collaborated with a UX Manager, a UX Designer, key stakeholders, and developers to design an e-commerce website for a furniture retailer from the ground up.
Approach
Competitive Research:
Conducted a thorough analysis of leading furniture e-commerce websites to identify industry standards, trends, and areas for differentiation.
User Personas:
Developed personas based on research to represent target customers, ensuring the design addressed their goals, needs, and pain points.
How Might We Questions:
Framed "How Might We" questions to identify creative opportunities for solving key user challenges.
User Research:
Conducted interviews, surveys, and usability testing to gather insights into customer behaviors, preferences, and challenges.
Low-Fidelity Wireframes:
Created initial sketches and wireframes to map out user flows, layout ideas, and functionality.
High-Fidelity Prototypes:
Designed detailed, visually polished prototypes to simulate the final product and validate the overall experience.
By maintaining a collaborative and iterative workflow, we successfully developed a design solution that balanced business objectives with user satisfaction.